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What is Google Ad Sense Google Ad Sense is an advertising program that was launched in the middle of 2003 by Google, the popular search engine. Google acts as an intermediary between a vast number of advertisers and an equally impressive number of website owners. The relevancy of ads placed by Ad Sense varies on all sorts of criteria, but most ads are usually very relevant to the page on which the ad is displayed. For example, the ads on this page should be related to the internet, advertising, and/or the Google Ad Sense program itself. Advertisers pay Google a certain amount for each time one of their ads are clicked. Google keeps a portion of this payment and passes on the rest to the owner of the website itself. Page views of the advertisements are irrelevant in terms of generating revenue in the program - commissions are only generated when internet users actually click on the ads themselves.Google Ad Sense checks are sent out on a monthly basis. Many webmasters wait in anticipation of their checks since Ad Sense provides them a simple way to recoup some of the losses associated with posting websites on the internet. In some cases, webmasters can even make a profit using Google Ad Sense Advertisers sign up with Google and create text ads that they would like to be displayed. Google displays these ads on the results pages of searches that people conduct from Google.com. The Google Ad Sense program allows these advertisements to show up on pages all over the internet. To see some of the ads themselves, take a look at the sidebar on this page. The webmaster simply places a special code in their page and Google Ad Sense takes care of the rest. Perhaps the most valuable aspect of the system is that robots (specialized computer programs that scan internet pages) analyzes pages that ads will be placed on to determine which ads are most relevant to the page's content. Best Way to Search the Internet The internet is an amazing resource that provides quick access to all sorts of information. The amount of information, however, is so vast that being able to find what you are looking for is a daunting task. Search engines are the answer. Our favorite search engine is Google because it does an remarkable job of listing relevant search results. Although Google is powerful and easy to use, here are some tips you can use to get the best results:
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Search Engine Optimization Search engine optimization (SEO) is the art of creating Web pages that will rank high in search engine returns. SEO is accomplished by optimizing certain sections or "elements" in the HTML coding of each page. These sections are specifically read by search engines and, depending on the level of optimization, can create a greater likelihood of free referral traffic. There are several methods and opinions about how a web page should be optimized, and much will depend on the type of site, its content, purpose and competition, if relevant. But in general search engine optimization relies heavily on the proper use of keywords and key phrases that describe the site's content. Keywords should first appear is in the TITLE section of the page's source code. They should also appear in the META description section where the page is accurately described by repeating the keywords. The META keywords section will also contain keywords or key phrases describing the site's product, services or content. Ideally, the source code for each subsequent page in the site will also have its own unique keywords listed. Each page title should use one or more of these unique keywords for maximum search engine optimization. Since SEO relies so heavily on keywords, the most important keywords and keyphrases should be used liberally in the first two paragraphs of the content of each page, then sprinkled throughout the body. The last paragraph of every page should also be keyword rich. A suggested rule of thumb is to reach for keyword density between 5-15%. Judgment must be used to invoke keywords liberally without getting too repetitive. It may also help to use bold or italics on a keyword or two, but avoid doing this to excess. Whether performing your own search engine optimization or hiring a contractor, with the billions of web pages on the Internet and the hundreds or even thousands of "hits" that can be returned from any single online search, SEO is a necessity for anyone looking to benefit from search engine traffic _______________________________________________________________________________________________________________________________________________ |
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